The Rice Cake Factory: the King of the Galettes
Recently been taken over by Continental Bakeries, The Rice Cake Factory has built its reputation by having its finger on the pulse as to what the market wants, and combining that with a highly developed production expertise. This has made it one of the largest producers of Rice Cakes in Europe.
By John CURLING
The Rice
Cake Factory was founded recently, in 2006, following a joint venture between
two experienced rice cake manufacturers: Grain Cake Bakery Co. and Lima. Today
it is one of the largest and most productive rice cake producers in Europe.
Over 70% of the production is exported.
Continental Bakeries obviously liked what they saw, as they bought the operation in August 2007. This purchase has opened up new opportunities at the «Factory», and already they are working for some of the well-established cake brands (Haust, Brink, Pirou) in the Continental Bakeries portfolio. "We’re moving from being a private label only supplier to being a branded producer and along with private label supply. This is good news. It’s going to take our output here in Ghislenghien to a whole new level in 2008", says Martijn Postma, Facility Manager at the Rice Cake Factory.
Naturally good
Rice cakes are a real treat, and can be enjoyed in many different ways. Light and tasty, they are a healthy and natural snack and have become a replacement for bread and toast. Rice cakes are low in fat and low in calories too, and there is no cholesterol – which makes them ideal for those concerned about their health, and their weight. The rice is as the consumer wants, namely GMO free, and is sourced from both organic and conventional farms. During the fabrication process, the wholegrain rice is puffed rapidly that preserves optimum nutritional value.
Whether it’s been for private label, or the relatively new development of their own branded cakes, The Rice Cake Factory is well aware that it takes two to tango. Success is best achieved when there is real dialogue and a genuine partnership with their customers. In strict confidentiality, there is an open discussion about what product and what market the brand or supermarket is going for – this combined with their production and product knowledge is a sure way to end up with a new and innovative product that the shopper wants and buys.
Quality control is key to the production line. Every step of the process – from cultivation of the rice to final product is checked and monitored. No compromises are made and 100% traceability is guaranteed. The Rice Cake Factory clearly has a crispy future, especially in light of the trend towards healthier foods.
© Dynamisme Wallon, 12/2007
Localisation : Ath (Ghislenghien)
Founded in : 2006
Activity : leading European producer of rice cakes (branded and private label)
Employees : 80
Export volume : > 70%